This boss makes his male workers wear fake boobs to learn the meaning of support

Ignace Van Doorselaere is the CEO of lingerie company PrimaDonna , and he makes his male employees wear fake boobs. 

Ignance does this to teach his male employees what life is like for their customers, and how large breasts can be a hindrance sometimes. 

“There is only one way for a man to realise what an E-cup feels like, and that is having an E-cup,” he says about his unusual methods. 

The average E-cup weighs around 2.2-3.5 lbs per breast, so Ignance makes his employees wear weights hung around their necks.

When the weights start to hurt their backs and necks, the workers begin to understand how important good support is. 

Think of it as putting themselves in the customers shoes… or bras. 

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