'The biggest laundry breakthrough...' So, is this the KEY to whiter whites?

Laundry; the bane of many a mum's life.

Apart from the fact that it is never-ending, the worst thing about it is when you put something in and it comes out looking like it has been washed in dirty water!

Dull, off-white and not looking its best basically. 

And it's even more devastating when you put in that one fancy dress you own – we're still coming to terms with that one…

Thankfully, this is something  that Persil are trying to tackle head-on. 

In a bid to revolutionise laundry routines, they have launced new Persil Powergems. 

With a mission to keep families and fashionistas stain-free so they can embrace life to the fullest, the game-changing detergent provides triple action power, presenting the best value for money and time.

Persil Powergems has undergone rigorous testing to ensure your clothes are cared for with extraordinary power, so whether it’s jam, chocolate, make-up stains or a splash of mud, the Powergems remove stains, care for and freshen your favourite clothes like never before.

“We all want to do the best we can to look after our homes and families, and laundry products that make washing clothes simpler and easier are a huge part of that," Susie Dardis, Head of Marketing Homecare, Unilever Ireland, said.

"Persil Powergems are about getting the job done for great results but minimum fuss, especially made for cleaning stubborn stains that family life throws at you.

"Don’t worry about getting muddy… Compete for the whitest whites by getting out there and enjoying life’s adventures – just let us handle the aftermath!"

Ten years of research and development has contributed towards this game-changing detergent, which comes in a distinctive gem format.

It is thanks to this format that Persil Powergems is able to provide triple action power of stain removal, care and long lasting freshness in one small concentrated dose. 

Available across Non Bio and Bio variants in 12, 19 and 30 wash packs, each pack features an easy to use twist and lock closure system, as well as a safe to use in-drum dosing cap to help ensure the correct dose of Persil Powergems is added in every wash.