‘Not Alone’ video shares young couple’s struggle to conceive, and it’s heartbreaking

Trying for a baby is meant to be a time of happiness and joy for a couple. 

However, for those who are struggling to conceive, the route to parenthood can be a time of frustration, sadness and loneliness.

And that is something that this video truly demonstrates, in simple but honest terms.

The 'Not Alone' ad has been released by American Greetings to coincide with National Parents Day in a bid to demonstrate how hard becoming a parent can be for some people.

Following one couple’s journey as they struggle to conceive, the ad shows just how isolating it can be, especially when you are surrounded by others who are having babies.

OK, we know that the video is not based on a real couple, but infertility is a reality for many people, and it’s always good to talk about it – whether the conversation is started by a multi-corporation company or your neighbour.  

For those who have no experience of infertility, open conversations can help us to understand what couples are going through, so that we can be there for them when they need us.

"Our purpose is to make the world a more thoughtful and caring place, every single day,” CMO Alex Ho of American Greetings told AdWeek.

“If we can make just one person or couple struggling with infertility feel less alone in what they are going through, we will have achieved our goal in bringing this worthy, human topic forward.”

So, if you do know someone who is struggling with infertility, remember: simple words are sometimes all that are really needed to show that you are there. Whether it's written on a card or in a text message.