Baby 'name' reveals are now a thing, and we don't know how we feel

Have we gone too far?

We engage in pregnancy announcements, gender reveals and elaborate baby showers before the big day arrives. 

But it has come to our attention that we've been missing out, because we forgot about name reveals!

While the name reveal doesn't necessarily come with a massive party (not all of them anyhow), they do generate a lot of effort. 

Videos or photographs with a unique twist are the norm, but thinking of ways to incorporate your unborn baby's name with the theme is tough going. 

We're not going to lie, we have found one of the cutest there is, and the name – even sweeter. 

And while it looks simple, we reckon a lot of time and effort went into makig this absolute perfection.  

But we want to know have we lost the run of ourselves, or is this just another sweet way of becoming excited the closer you get to your due date?